About the role

GIWS is looking for a data-informed Digital Marketing & Growth Specialist to turn business objectives into measurable acquisition, activation, and retention programs. You will manage campaigns end to end, build a disciplined experimentation pipeline, and improve the journey from first touch to loyal customer.

What you will do

Plan and operate campaigns across search, social, email, content, and partner channels.
Own audience, creative, budget, tracking, landing-page, and optimization workflows.
Design experiments across acquisition, activation, conversion, retention, and referral.
Build dashboards and turn performance data into clear decisions and forecasts.
Partner with sales, design, content, and product teams on integrated growth initiatives.

What you bring

3+ years in performance marketing, digital marketing, or growth.
Hands-on experience with Google Ads, Meta Ads, analytics, tag management, and email automation.
Strong understanding of funnels, attribution, unit economics, segmentation, and CRO.
Ability to write clear briefs, evaluate creative, and manage budgets responsibly.
Curiosity, commercial judgment, and disciplined experimentation.

How success will be measured

Efficient growth in qualified leads, customers, and retained revenue.
Reliable tracking, reporting, budget control, and learning velocity.
Documented experiments that improve conversion throughout the customer journey.

Working at GIWS

At GIWS, you will work with a multidisciplinary team that values ownership, clear communication, secure delivery, continuous learning, and measurable customer impact. We welcome candidates who can combine sound judgment with dependable execution.