About the role

The SEO & Content Specialist will build sustainable organic growth for GIWS through rigorous research, technically sound recommendations, and useful content. You will connect search demand with customer needs, plan and improve content, and measure results beyond vanity rankings.

What you will do

Conduct keyword, audience, competitor, and search-intent research.
Plan and produce briefs, landing pages, articles, and updates aligned with brand and expertise.
Audit crawlability, indexation, internal linking, metadata, structured data, and page quality.
Coordinate digital PR and ethical authority-building opportunities.
Report on organic visibility, qualified traffic, conversions, and prioritized actions.

What you bring

3+ years in SEO, content strategy, or organic growth.
Strong writing and editing skills with examples of search-led content.
Working knowledge of technical SEO, analytics, Search Console, and common SEO platforms.
Ability to interpret data, prioritize impact, and communicate recommendations clearly.
Arabic and English content capability; French is an advantage.

How success will be measured

Growth in qualified non-brand organic traffic and conversions.
Improved technical search health, content quality, and topical coverage.
Accurate reporting and a consistently executed editorial roadmap.

Working at GIWS

At GIWS, you will work with a multidisciplinary team that values ownership, clear communication, secure delivery, continuous learning, and measurable customer impact. We welcome candidates who can combine sound judgment with dependable execution.